April 08, 2010
Your Website Tools to Monitor and Essential
Features Your Website Must Have
By:
Jesse PazYou can’t just put your website on
the net with right keywords and all the right touches and
expect your traffic and ranking will remain constant. As the
web is an ever changing landscape, you have to keep track of
your own web results like what is happening with the
competition and also the best and highest ranked sites.
There are many useful tools to help you find out what
exactly is happening.
Fortunately one of the great things about the internet is
that you can also find a lot of the tools you need for free.
Here are two very good websites that can help. I use
some of the tools found at these websites:
12SecondCommute.com and
Bravenet.com
Aside from using tools to monitor your website, it must
have some essential features.
Just don’t focus on the home
page, keywords and titles.
The first step to sales when
customers visit your site to see the products they were
looking for. Of course, search engine optimization and
better rankings can’t keep your customer on your site or
make them buy. The customer having visited your site, now
ensure that he gets interested in your products or services
and stays around. Motivate him to buy the product by
providing clear and unambiguous information. Thus if you
happen to sell more than one product or service, provide all
necessary information about this, may be by keeping the
information at a different page. By providing suitable and
easily visible links, the customer can navigate to these
pages and get the details.
Understanding Your Target
Customer. If you
design a website you think will attract clients, but you
don’t really know who your customers are and what they want
to buy, it is unlikely you make much money. Website business
is an extension or replacement for a standard storefront.
You can send email to your existing clients and ask them to
complete a survey or even while they are browsing on your
website. Ask them about their choices. Why do they like your
products? Do you discount prices or offer coupons? Are your
prices consistently lower than others? Is your shipping
price cheaper? Do you respond faster to client questions?
Are your product descriptions better? Your return policies
and guarantees better than your competitor’s? To know your
customer you can check credit card records or ask your
customer to complete a simple contact form with name,
address, age, gender, etc. when they purchase a product.
Does your website give enough
contact information?
When you sell from a website,
your customer can buy your products 24 hrs a day and also
your customers may be from other states that are thousands
of miles away. Always provide contact information,
preferably on every page of your website, complete with
mailing address, telephone number and an email address that
reaches you. People may need to contact you about sales,
general information or technical problems on your site. Also
have your email forwarded to another email address if you do
not check your website mailbox often. When customer wants to
buy online provide enough options like credit card, PayPal
or other online payment service.
Jesse Paz
http://myezstartuppage.com
jhbsn@myezstartuppage.com
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